Crown Standard — Two Formulas
Crown Standard · Pre-Wash Hair Oil

The World's
Cleanest Hair Oil.

Pure pre-wash oils for your scalp and hair. No fillers. No fragrance. No synthetic additives. Just oils that work.

Two Formulas
Built for your hair type
Five Oils
Every one chosen for a reason
Made in Canada
Crafted with intention
Zero Fillers
No fragrance. No additives.
No Fillers  ·  No Fragrance  ·  Made in Canada  ·  Cold Pressed  ·  Two Formulas  ·  Five Oils  ·  Pre-Wash Treatment  ·  No Synthetic Additives  ·  No Preservatives  ·  Organic Sourced  ·  No Fillers  ·  No Fragrance  ·  Made in Canada  ·  Cold Pressed  ·  Two Formulas  ·  Five Oils  ·  Pre-Wash Treatment  ·  No Synthetic Additives  ·  No Preservatives  ·  Organic Sourced  · 
Two Formulas. One Standard.

Different hair types need different oil profiles. Same standard across both.

Curl Standard

Richer pre-wash oil for curly, coarse, or dry hair. Deep scalp conditioning with a heavier oil profile built for texture and nourishment.

Key Oils
Pumpkin Seed  ·  Coconut  ·  Almond  ·  Flax Seed  ·  Castor
$34.99 CAD  ·  60 ML
Shop Curl Standard

Straight Standard

Lightweight pre-wash oil for straight, wavy, or finer hair. Balanced scalp care and conditioning without heaviness or buildup.

Key Oils
Pumpkin Seed  ·  Coconut  ·  Almond  ·  Flax Seed  ·  Black Seed
$34.99 CAD  ·  60 ML
Shop Straight Standard
Single Cold Pressed
Extraction
100% Natural
No Synthetics
Made in Canada
Origin
2 oz / 60 ml
Bottle Size
Our Promise

The Crown Standard.

What we put in our formulas matters. What we leave out matters more.

No Fillers.

Every drop is functional.

No Fragrance.

The only scent is the oil itself.

No Synthetics.

Nothing that doesn't belong.

No Preservatives.

Cold-pressed. Shelf-stable. Clean.

No Compromise.

The standard applies to everything.

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What's Inside

Purpose-Built Oils.

Every oil has a role. Nothing more. Nothing unnecessary.

Pumpkin Seed Oil
Both Formulas
Fatty acids · Phytosterols

Pumpkin Seed Oil

Supports scalp environment and the appearance of fuller, healthier hair.*

Coconut Oil
Both Formulas
Lauric acid

Coconut Oil

Penetrates the hair shaft and helps reduce protein loss from root to tip.*

Almond Oil
Both Formulas
Oleic · Linoleic acids

Almond Oil

Emollient softness, smoothness, and improved manageability.*

Flaxseed Oil
Both Formulas
ALA omega-3

Flaxseed Oil

Omega-rich nourishment for dry, curly, or thicker hair profiles.*

Castor Oil
Curl Standard
Ricinoleic acid

Castor Oil

Rich coating that seals moisture and adds weight and definition to curly strands.*

Black Seed Oil
Straight Standard
Thymoquinone

Black Seed Oil

Lightweight scalp support with natural anti-inflammatory properties.*

← Swipe to explore →

*Results may vary. Crown Standard is a pre-wash hair and scalp treatment, not a medical hair-loss product. Store in a cool, dark place to preserve oil quality.

Crown Standard sourcing

"Crafted with intention. Built for consistent results."

Where It Comes From

Globally Sourced.
Canadian Made.

Our oils are cold-pressed from organically grown sources around the world — pumpkin seeds, coconut, almond, flaxseed, castor, and black seed. Each is selected for its functional role, not convenience.

Blended and bottled in Canada. No shortcuts in sourcing. No compromise in process.

Cold Pressed
Organic Sources
Made in Canada
The Difference

Not All Oils Are Equal.

Most hair oils are diluted with fillers, mineral oil, or synthetic fragrance. Crown Standard is not.

Crown Standard
Generic Oil
Synthetic Serum
Fillers
None
Mineral oil
Silicone
Fragrance
None
Added
Heavy
Single cold-pressed
Refined/blended
Formula for hair type
Two formulas
One-size-fits-all
Made in Canada
How It Works

The Pre-Wash Ritual.

Not a styling oil. Not a leave-in. A pre-wash treatment designed to work before the wash.

01

Apply

Apply the oil directly to your scalp and work it through your hair from root to tip. Focus on thinning areas and the entire scalp. Massage it in and let it absorb.

02

Leave

Let it sit for at least 20–30 minutes for results. For deeper conditioning, leave it on for an hour or more — or apply overnight and wash in the morning.

03

Wash

Shampoo out thoroughly. Use consistently — before every wash. The standard is built in the routine.

Use consistently. The standard is built over time.

Questions

Everything You Need to Know.

Clear answers on how Crown Standard works, which formula to choose, and what to expect.

Which formula is right for me? +

Curl Standard is a richer blend for curly, coily, coarse, or dry hair — deeper nourishment and structural support. Straight Standard is lighter, for straight and wavy types — balanced moisture without weighing hair down.

What is the difference between Curl Standard and Straight Standard? +

Both share Pumpkin Seed, Coconut, Almond, and Flax Seed oils. Curl Standard adds Castor as the fifth oil for richer nourishment. Straight Standard adds Black Seed Oil as the fifth oil for lightweight scalp support.

Is this a leave-in oil or a styling product? +

Neither. Crown Standard is a pre-wash treatment applied to dry hair before washing. It is designed to support scalp health and the appearance of healthier, fuller hair. Apply before washing, let it sit at least 20–30 minutes, then shampoo out. It is not a styling or leave-in oil.

Can I use Curl Standard on straight hair (or vice versa)? +

Yes — both are safe for all hair types. The formulas are optimized for their intended textures, but both work regardless of hair type. Not sure? Start with Straight Standard for a lighter feel.

Is this designed for hair growth? +

Crown Standard is not a medical hair-loss treatment. It is formulated to support scalp health, create the conditions for healthier hair, and with consistent use, support the appearance of stronger, fuller growth. Results come from the routine — not a single application.

How often should I use it? +

Before every hair wash. Apply at least 30 minutes before shampooing. For deeper conditioning effects, leave it on for an hour or more. Consistency is where the standard is built.

Will it leave hair greasy? +

No. As a pre-wash treatment, it washes out completely during your regular cleanse. Shampoo thoroughly and your hair will be clean without any residue.

How should I store Crown Standard? +

Store in a cool, dark place away from direct sunlight. Cold-pressed oils are sensitive to oxidation — proper storage ensures your formula stays at its best.